I’m Luke McDonagh. I run Coal & Wine Creative.
I’ve ALWAYS LOVED TELLING STORIES
I’m drawn to the place where real people, real work, and good light come together. Where something honest shows up on screen.
I grew up in regional New South Wales around Gunnedah and Tamworth. Farm life shapes you early. Hard work, straight talk, big skies, no fuss. That way of seeing the world has stuck with me and still guides how I work.
I studied film in Sydney, then learned the craft properly working as a camera operator and editor with Prime7 News. That job taught me more about people and storytelling in a week than uni ever did. Every day meant different towns, different lives, and different stories.
From there I moved into tourism and government work, eventually becoming a senior video producer with Destination NSW and later working across regional New South Wales. I spent years creating content for large campaigns, regional communities, and organisations who needed clarity just as much as creativity.
After six years, a pandemic, and a couple of paternity leaves, it felt like the right time to build something of my own. Coal & Wine Creative officially launched in 2025.
The name comes from the Hunter region. Industry and creativity sitting side by side. Grit and care. That balance runs through everything I make.
At Coal & Wine, the focus is simple. Work out the story before the camera comes out. Most businesses don’t need louder marketing. They need clearer messaging. Once that’s locked in, the filmmaking has purpose.
I’ve worked with tradies, manufacturers, artists, farmers, educators, tourism operators, and government teams. Some of that work has picked up awards, but what matters more to me is whether the film lands with the people it’s made for.
Outside of client work, I’m always writing or developing short films and documentary projects. That narrative work feeds directly back into my commercial projects and keeps my instincts sharp.
I live in Newcastle with my partner Lara, our two boys Harley and Indy, a dog called Rusty, and a couple of chickens who think they run the place.
This work isn’t easy. It’s early mornings, long days, and time away from home. But every now and then you catch a moment that lands. A look. A line. A beat. When that happens, it’s worth it.
That’s why I do this. To make something that actually moves someone.
If you know someone with a story worth telling, send them my way.