Hero Video Proposal

A flagship brand film designed to clarify your story, build trust, and give your business high-quality content to use across your website, social media, sales conversations and presentations.

Prepared by Coal & Wine Creative
Your story. Beautifully told.

The Opportunity

[Client Name] has a strong business, a clear reputation, and a story worth telling.

The opportunity now is to communicate that story in a way that feels clear, professional and memorable — so the right people quickly understand who you are, what you do, and why they should trust you.

A strong hero video can help you:

  • Explain your business clearly

  • Build trust with new clients, partners or stakeholders

  • Show the people, process and personality behind the work

  • Create a polished asset for your website and sales process

  • Generate supporting content for social media and ongoing marketing

Recommended Solution

I recommend the Coal & Wine Creative Hero Video Package.

This package is designed to create a flagship brand film for your business, supported by shorter cutdowns that can be used across your digital channels.

Rather than creating a one-off video, the goal is to give you a practical set of content assets that can support your marketing, sales and communications for months to come.

deliverables

Hero Video Package

A polished flagship brand film designed for your website, presentations, campaigns and key sales conversations.

This is the main story piece — crafted to clearly communicate who you are, what you do, and why your audience should trust you.

Includes:

  • 1 x Hero Video, approx. 3 minutes

  • 1 x 60-second cut for broader campaign, website and social use

The 3-minute version gives your story room to breathe, while the 60-second cut provides a sharper, more flexible version for audiences who need the key message quickly.

Content Selects

A curated library of fully graded video clips from the shoot, supplied for future marketing use.

These are polished, ready-to-use clips that can support social posts, website updates, presentations, internal communications and future campaigns.

Includes:

  • Up to 5 minutes of selected video clips

  • Fully colour graded

  • Supplied as clean individual clips

  • Suitable for future marketing and communications use

Social Cutdowns

Three shorter edits created from the hero video, designed for platforms like LinkedIn, Instagram, Facebook, YouTube Shorts and email marketing.

These cutdowns give you extra mileage from the shoot and make it easier to share key messages across different channels.

Includes:

  • 3 x social-ready video cutdowns

  • Suitable for organic social media, email and website use

  • Supplied in agreed formats for your chosen platforms

Still Image Selects

A selection of high-resolution still images taken from the filmed footage, giving you professional visual assets to use beyond the video itself.

These are ideal for website banners, social posts, LinkedIn updates, proposals, presentations and internal communications.

Includes:

  • 20 high-resolution still images

  • Professionally selected from the shoot footage

  • Colour graded to match the final video look

  • Supplied as digital image files

Our Process

Clarify the Story

We start by understanding your business, audience, goals and key message. This helps us shape the video around what your audience needs to understand, feel and do after watching.

Plan the Shoot

We prepare the creative approach, interview topics, shot list, schedule and filming logistics. This ensures the shoot day runs smoothly and we capture the right content with purpose.

Film the Content

Coal & Wine Creative captures interviews, cinematic b-roll, people, process, place and brand details. The focus is on filming content that feels authentic, polished and useful across your marketing.

Edit & Deliver

We shape the footage into a clear and engaging story, then refine it through the revision process. Final files are delivered ready for website, social media, presentations and general marketing use.

Indicative Timeline

Discovery and approval: Week 1
Story planning and shoot preparation: Week 1–2
Filming: Week 2–3
First edit: Approximately 2–3 weeks after filming
Revisions and final delivery: Approximately 1 week after feedback

Final timing may vary depending on availability, approvals, filming logistics and revision turnaround.

Investment

Hero Video Package
Investment: $8,800 + GST

Payment terms:

  • 40% deposit to secure production

  • 60% balance due on delivery

  • Final invoice payable within 14 days

A formal quote has been prepared in Xero and can be reviewed using the button below.

Next steps

To proceed:

  1. Review this proposal

  2. Open the formal Xero quote

  3. Accept the quote online

  4. Coal & Wine Creative will issue the deposit invoice

  5. Once the deposit is paid, we begin story planning and pre-production

Accept Quote in Xero

Terms Summary

This proposal includes the deliverables listed above. Any additional filming days, extra locations, additional edits, major scope changes or additional deliverables can be quoted separately.

The package includes three rounds of revisions. Additional revision rounds may be charged separately if required.

Drone filming is included where legal, safe and suitable. Drone operation is subject to location, weather, airspace restrictions and CASA requirements.

Content selects are supplied as curated, graded video clips. Raw footage is not included unless agreed separately.

Still image selects are taken from the filmed footage and supplied as high-resolution digital image files.

Final assets are supplied for agreed business marketing use across web, social media, presentations, campaigns and general promotional channels.